Booking apps quietly cost small businesses $4,000–5,000 a year.

Stop renting your booking app.
Own it.

Vagaro advertises $30/month — then adds $10 per staff member, paid add-ons for texting and marketing, and a cut of every card payment. We build you your own app instead: your brand, your clients, online booking, memberships, and Stripe payments straight to your bank. One price. Yours forever.

VAGARO / MINDBODY
$400+/mo
forever · you own nothing
YOUR OWN APP
from $3,500
once · yours forever

See if your business is a fit. Get my fixed quote.

Ten minutes: tell us how you book and bill today, and we'll tell you exactly what your app would include and its fixed price. No pressure, no obligation — and if the math doesn't beat your current platform, we'll say so.

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Real Build · Sarasota

A local youth boxing gym runs on an app we built. Members sign up on a wall-mounted iPad in 3 minutes — photo, digital waiver, saved card. Stripe bills every family automatically, receipts go out by text, and the owner gets a daily summary on his phone. No booking platform, no per-member fees.

$7,300/mo billed on autopilot
6–10 hrs saved every week
3 min kiosk signup

Rent vs. own — the math

And the monthly fee is only the start. Booksy takes up to 30% of a new client's first visit — one barber reported it firing on clients he was already cutting. Fresha charges 20% (min $6) when your regulars book through their marketplace. And putting your own name on the app? That's a $100–$250/month add-on on Vagaro and Mindbody — one to three years of that fee alone equals our entire price.

Booking platformYour own app
Year 1~$4,000–5,400$3,500 + optional care plan
Year 2 and on~$4,000–5,400 / yr, forever$1,188/yr care plan — or $0*
New-client marketplace fees20–30% of first visit$0 — your clients are yours
Per-staff fees$10–40/mo eachNone — same price at 2 staff or 10
Your brand on the app+$100–250/mo add-onIncluded
Your client listLives on their platformYours, exportable anytime
Who fixes bugs & hosts itTheir support queue$99/mo care plan — we handle it all
Changes & featuresWait for their roadmap1 hr of changes/mo in the care plan

*Standard card processing (Stripe, 2.9% + 30¢) applies either way — no markup from us. The $99/mo care plan covers hosting, monitoring, backups, bug fixes, and one hour of changes each month. Optional, cancel anytime — cancel it and the app keeps working, because it's yours. Cancel Vagaro and you lose everything.

How it works

Fixed Price · No Surprises

You get a fixed quote before we write a line of code, and you pay nothing until the scope is agreed. Worried about being stuck if we disappear? You can't be — you own the code, the Stripe account, and the client list, so any developer can take over. And if the math doesn't beat what you're paying now, we'll tell you to keep your platform.

Quick answers

Who fixes bugs and keeps it running?
The $99/mo care plan: hosting, monitoring, backups, fixes, and an hour of changes each month. Or run it with your own developer — you own the code.
What if Fezorra disappears?
You keep everything — the code, the Stripe account, the client list. Any developer can take over. Try getting that promise from Vagaro.
But the marketplace brings me new clients…
Keep your listing if it's working — that's fine. Just stop running your billing through it. Memberships and repeat clients don't come from marketplaces, and those fees are where the money leaks.
How long does it take?
Weeks, not months. You get a timeline with your fixed quote before anything starts.
Is my clients' payment info safe?
Cards are held by Stripe — the same processor the big platforms use underneath. We never see or store card numbers.